IPL 2024 Sponsor - Tata Group Secure IPL Title Sponsorship

Over the past 15 years, since the Indian Premier League’s founding in 2008, its worth has increased dramatically. The Men’s IPL ecosystem has grown by 75% since 2020 and reached USD 10.9 billion in 2022, making it a member of India’s Decacorn Club.

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IPL 2024 Sponsor List-

Following the 16th season’s auction, BCCI Secretary Jay Shah declared that the IPL is the world’s second-most valuable sporting league regarding match value, with a brand valued at USD 1.3 billion. Below is an extensive list of the brands that are supporting the 2023 Indian Premier League:

Title Sponsor: TATA (worth INR 670 crores)

There has been a shift in title sponsors for the Indian Premier League after DLF’s 2012 departure. The Indian Premier League (IPL) was sponsored by VIVO until 2021. However, for the 2022 and 2023 seasons, the Tata Group took over as the league’s title sponsor, replacing the Chinese cellphone manufacturer Vivo. Tata and the Board of Control for Cricket in India (BCCI) had a Title Sponsorship arrangement valued at INR 670 crore for two years.

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Official Sponsor: Dream11 (INR 210 crores)

The most popular online fantasy game platform is Dream11, a fantasy sports website founded in India. In March 2019, it signed a four-year deal to become the official sponsor of the Indian Premier League.

Authority for Tourism in Saudi Arabia

The Saudi Tourism Authority (STA) signed its first sponsorship agreement with a foreign government in February 2023 when the Indian Premier League (IPL) agreed to be the official partner.

CRED

In September 2020, CRED secured a three-year contract to become an Official Partner of the Indian Premier League. According to the terms of the agreement, CRED, a credit card payment corporation with its headquarters in Bangalore, encourages IPL spectators to pay off their debts and raise their credit ratings by providing them with exclusive discounts and access to premium experiences.

Upstox

One of India’s fastest-growing online brokerage companies, Upstox offers stock and commodity trading services. It was announced in March 2021 that it would be an Official Partner of the IPL through the 2023 season.

Herbalife

Leading worldwide nutrition company Herbalife is a respected leader in the nutrition sector with over 40 years of experience in maximizing potential in all people. For the 2023 Indian Premier League, the business and the BCCI have signed a collaboration agreement.

RuPay

The National Payments Corporation of India’s (NPCI) primary product is RuPay, a global payment and financial services system. RuPay was declared an official IPL partner in March 2022.

RuPayhad reportedly spent about ₹140 crore over two years, and the 2023 IPL season will mark the end of its contract.

Swiggy Instamart

The top quick commerce grocery service in India, Swiggy Instamart, has signed up as an official partner for the TATA IPL event in 2022. The online food ordering and delivery service was named the sixth official on-field sponsor of the Indian Premier League.

Star Sports- the official broadcast partner

Disney Star was able to secure and extend their television rights for the 2023–2027 season when the BCCI sold them for USD 6.2 billion. Following the NFL, the deal elevated the IPL to the second-most valuable tournament globally.

JioCinema- the exclusive digital streaming partner

Viacom18 is the owner of JioCinema, which holds the digital media rights for the Tata IPL 2023. Following the announcement that the IPL 2023 matches would be streamed for free on the company’s JioCinema app, which broke records for viewership and app downloads—the concurrent viewership is reaching a peak of 2.4 crore viewers—Viacom18 outbid Disney Star to win the exclusive five-year digital rights of the league for the 2023–27 cycle.

Paytm- the official umpire partner (with INR 28 crores)

Since March 2018, the Indian fintech firm with headquarters in Noida with a focus on financial services and digital payments has served as the official umpire partner of the Indian Premier League.

Partner for Orange and Purple Caps—Aramco

One of the biggest integrated energy and chemical companies is Aramco, a Saudi oil company. The business also just declared that it will be back for the 2023 Indian Premier League as the Official Orange and Purple Caps Partner. It is the Official Orange and Purple Caps Partner for the 2023 IPL season, with a reported transaction value of ₹65 crores.

Since April 2018, CEAT, the primary business of the RPG GROUP and the leading tyre company in India, has served as the official strategic timeout partner of the Indian Premier League (IPL) for INR 30 crores.

Read more: Fastest Century of the IPL

Supporting Sponsors:

Amazon, OPPO, Park Avenue, Moov, Vodafone, Yes Bank, Freecharge, Maruti Suzuki, CEAT Tyres, Tata Sky, Coca-Cola, and Vimal Pan Masala

Frequently Asked Questions (FAQs)

1) Who is the IPL 2023 primary sponsor?

Tata Group was the title sponsor of the Indian Premier League in 2022 and 2023. They oversaw Vivo’s offer, which was for an astounding 40.5 million dollars. Ceat, on the other side, paid 2.4 million dollars to be the league’s official strategic timeout partner from 2015 until 2023.

2) Who is IPL 2024’s sponsor?

TATA Organisation

TATA Group was given the five-year title sponsorship rights for the Indian Premier League by the BCCI on Saturday.

3) What was Tata’s IPL payment?

INR 2,500,000,000

For an additional INR 2500 crore (about US$301 million), the Tata Group has extended its title sponsorship of the IPL for an additional five years, from 2024 to 2028, resulting in the “highest-ever sponsorship amount in the history of the league,” according to a BCCI statement.

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For more IPL-related information, you can check on Orange Cap in IPL.

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IPL 2024 Sponsor List-